Adam Augustyn – Brooklyn-based creative director and brand designer

Adam Augustyn is a leader in innovative brand and experience design, based in Brooklyn, NY

As a designer, Adam leverages creative problem-solving and strategic thinking to tackle business challenges. He thrives on the creative journey, fostering curiosity and collaboration within teams to bring initial ideas through to concept development, iteration, final execution, and launch. He develops effective creative solutions, backed by data and user testing.

As a leader, Adam is experienced in guiding businesses through significant transformation and growth. He brings together leadership and cross-functional teams to define a vision and clarify values, unifying a brand’s purpose and culture. His goal is to help brands connect on a deeper human level, deliver on users’ needs intuitively, and enhance and sustain growing engagement with their audiences.

As a designer, Adam leverages creative problem-solving and strategic thinking to tackle business challenges. He thrives on the creative journey, fostering curiosity and collaboration within teams to bring initial ideas through to concept development, iteration, final execution, and launch. He develops effective creative solutions, backed by data and user testing.

As a leader, Adam is experienced in guiding businesses through significant transformation and growth. He brings together leadership and cross-functional teams to define a vision and clarify values, unifying a brand’s purpose and culture. His goal is to help brands connect on a deeper human level, deliver on users’ needs intuitively, and enhance and sustain growing engagement with their audiences.

As a designer, Adam leverages creative problem-solving and strategic thinking to tackle business challenges. He thrives on the creative journey, fostering curiosity and collaboration within teams to bring initial ideas through to concept development, iteration, final execution, and launch. He develops effective creative solutions, backed by data and user testing.

As a leader, Adam is experienced in guiding businesses through significant transformation and growth. He brings together leadership and cross-functional teams to define a vision and clarify values, unifying a brand’s purpose and culture. His goal is to help brands connect on a deeper human level, deliver on users’ needs intuitively, and enhance and sustain growing engagement with their audiences.

EXPERTISE

Brand Strategy

Collaborating with leadership, strategists, and writers to clarify the vision and purpose essential to your brand’s culture, defining a framework and core tenents for your brand based on defined values and behaviors, built on a strategic narrative unique and essential to enhancing and positioning your brand's competitive advantage.

Visual Identity

A crucial aspect of branding, defining visual elements to best represent your brand; that communicate its personality, values, and message to the world. Craft logos, color palettes, typography, imagery, and all necessary visual components that build the brand aesthetic and create an emotional connection with your audience.

Design Systems & Toolkits

Essential to ensuring a consistent and cohesive brand identity, translate your visual identity into a holistic and considered design system, meant to enhance the brand experience. Creating guidelines to include principles, patterns, behaviors, and reusable components that define the visual and functional aspects of products and brand communications. This fosters collaboration among designers, developers, and stakeholders.

Experience Design: Digital & Physical

Designed to create meaningful interactions between people, products, services, and environments, understanding a user’s needs, behaviors, and emotions in designing solutions to meet those needs while creating positive and engaging experiences for your brand, ensuring that all is cohesive, effective, seamless, and intuitive.

CLIENT WORK

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View All Work

EXPERIENCE

Throughout his career, Adam has built and elevated brands through design leadership and practice.

He has been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around New York City.

Throughout his career, Adam has built and elevated brands through design leadership and practice.

He has been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around New York City.

PORTFOLIO

Featured Projects

Here is some recent work covered in-depth. This content is password protected for copyright
and confidentiality purposes. Please reach out via email to request password access.

Featured Projects

Here are some of my recent projects covered in-depth. This content is password protected for copyright and confidentiality purposes. Please contact me via email to request password access.

Featured Projects

Here is some recent work covered in-depth. This content is password protected for copyright and confidentiality purposes. Please reach out via email to request password access.

Merative
Brand Identity, Visual System, Website, Launch Campaign