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INTRO


 

Hello! I'm Adam.

I'm a Brooklyn-based lead creative and multidisciplinary designer with over a decade of experience leading high-profile brand creative and product design initiatives across diverse industries. I'm adept at creating unified, immersive digital experiences and driving strategic designs that align with business goals. My expertise is in developing scalable design systems, integrating technologies, and promoting user-centered solutions. Some of my notable successes include spearheading Mastercard's global site redesign, rebranding Yahoo!, and directing digital innovations for McDonald's. I'm highly skilled in client engagement, strategic visioning, and managing complex projects from concept to execution.

I build bold visual identities and intuitive design systems that scale and flex to cross platforms and channels, including digital (web, tablet, mobile, etc.), print media, packaging, signage, retail, and environmental. My influence on branding has grown to meet market demand for increased connection and unity across all brand experiences and touchpoints.

I'm passionate about growing meaningful connections not only through my work, but also in the relationships fostered through team collaboration, building client trust, and improving lives of the people who our work serves.

 


 

Hello! I'm Adam.

I'm a Brooklyn-based lead creative and multidisciplinary designer with over a decade of experience leading high-profile brand creative and product design initiatives across diverse industries. I'm adept at creating unified, immersive digital experiences and driving strategic designs that align with business goals. My expertise is in developing scalable design systems, integrating technologies, and promoting user-centered solutions. Some of my notable successes include spearheading Mastercard's global site redesign, rebranding Yahoo!, and directing digital innovations for McDonald's. I'm highly skilled in client engagement, strategic visioning, and managing complex projects from concept to execution.

I build bold visual identities and intuitive design systems that scale and flex to cross platforms and channels, including digital (web, tablet, mobile, etc.), print media, packaging, signage, retail, and environmental. My influence on branding has grown to meet market demand for increased connection and unity across all brand experiences and touchpoints.

I'm passionate about growing meaningful connections not only through my work, but also in the relationships fostered through team collaboration, building client trust, and improving lives of the people who our work serves.



 

Hello! I'm Adam.

I'm a Brooklyn-based lead creative and multidisciplinary designer with over a decade of experience leading high-profile brand creative and product design initiatives across diverse industries. I'm adept at creating unified, immersive digital experiences and driving strategic designs that align with business goals. My expertise is in developing scalable design systems, integrating technologies, and promoting user-centered solutions. Some of my notable successes include spearheading Mastercard's global site redesign, rebranding Yahoo!, and directing digital innovations for McDonald's. I'm highly skilled in client engagement, strategic visioning, and managing complex projects from concept to execution.

I build bold visual identities and intuitive design systems that scale and flex to cross platforms and channels, including digital (web, tablet, mobile, etc.), print media, packaging, signage, retail, and environmental. My influence on branding has grown to meet market demand for increased connection and unity across all brand experiences and touchpoints.

I'm passionate about growing meaningful connections not only through my work, but also in the relationships fostered through team collaboration, building client trust, and improving lives of the people who our work serves.

 


 

Hello! I'm Adam.

I'm a Brooklyn-based lead creative and multidisciplinary designer with over a decade of experience leading high-profile brand creative and product design initiatives across diverse industries. I'm adept at creating unified, immersive digital experiences and driving strategic designs that align with business goals. My expertise is in developing scalable design systems, integrating technologies, and promoting user-centered solutions. Some of my notable successes include spearheading Mastercard's global site redesign, rebranding Yahoo!, and directing digital innovations for McDonald's. I'm highly skilled in client engagement, strategic visioning, and managing complex projects from concept to execution.

I build bold visual identities and intuitive design systems that scale and flex to cross platforms and channels, including digital (web, tablet, mobile, etc.), print media, packaging, signage, retail, and environmental. My influence on branding has grown to meet market demand for increased connection and unity across all brand experiences and touchpoints.

I'm passionate about growing meaningful connections not only through my work, but also in the relationships fostered through team collaboration, building client trust, and improving lives of the people who our work serves.

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY. I combine strategic thinking (research and testing) and design (both craft and concept) to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and user experience, to marketing initiatives, e-commerce, and employee engagement.

I build bold visual identities into intuitive design systems that scale and flex to cross platforms and channels, including digital (web, mobile, etc), print media, packaging, signage, retail, and environmental. My influence on branding has grown to meet market demand for increased connection and unity across all brand experiences and touchpoints.

I'm passionate about growing meaningful connections not only through my work, but also in the relationships fostered through team collaboration, building client trust, and improving lives of the people who our work serves.

 

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VALUES

As a Designer
A crafter and maker, I live for the creative process. From ideation and conceptual development to execution and launch, I help to solve brand problems with a hands-on and strategic approach; building a foundation on clear values and a defined purpose and vision.
As a Collaborator
I create space for sharing ideas, making connections, and building alignment to drive decision-making. I work to simplify concepts, streamline communication, and build frameworks around tools and behaviors; creating cohesive brand systems designed to scale and flex across visual, physical, and digital experiences, promoting adoption and sustainability.
As a Leader
I value design as a tool for business innovation. I advocate for the role of design thinking and processes to help organizations improve brand experience. I work closely with business leadership, marketing experts, technologists, and UX to explore new ways to deliver meaningful value in enhancing communications, products, and services.
emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /
empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /
visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /
user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /
emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /
empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /
visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /
user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /

CLIENTS

I have worked across various industries and markets, from Fortune 500 companies and global brands to business startups and nonprofits. My work touches corporate, fintech, telecommunications, healthcare, consumer electronics, broadcast, entertainment, food and beverage, cosmetics, fashion, luxury, technology, and action sports.

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MORE INFO

I've been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around NYC. 

I hold a BFA degree in Communication Design from the University of Connecticut.

Outside of work, I enjoy exploring the city streets on my bicycle and taking photographs. I'm also an avid concert-goer and record collector and can be seen at the many venues, concert halls, and record shops in and around the city. I enjoy composing music at home and spending quality time with my siamese cat, Banjo.

I've been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around NYC. 

I hold a BFA degree in Communication Design from the University of Connecticut.

Outside of work, I enjoy exploring the city streets on my bicycle and taking photographs. I'm also an avid concert-goer and record collector and can be seen at the many venues, concert halls, and record shops in and around the city. I enjoy composing music at home and spending quality time with my siamese cat, Banjo.

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© Adam Augustyn 2024