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INTRO


 

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY. 
I combine strategy and design to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and marketing to customer service and employee engagement. I build bold visual identities into intuitive design systems that scale and flex to cross multiple channels, including digital and print media, packaging, signage, and environmental. My influence on branding has grown to meet market demand for better experiences, products, and services.

 


 

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY. I combine strategy and design to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and marketing to customer service and employee engagement. I build bold visual identities into intuitive design systems that scale and flex to cross multiple channels, including digital and print media, packaging, signage, and environmental. My influence on branding has grown to meet market demand for better experiences, products, and services.

 


 

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY.  I combine strategy and design to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and marketing to customer service and employee engagement. I build bold visual identities into intuitive design systems that scale and flex to cross multiple channels, including digital and print media, packaging, signage, and environmental. My influence on branding has grown to meet market demand for better experiences, products, and services.

 


 

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY. I combine strategy and design to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and marketing to customer service and employee engagement. I build bold visual identities into intuitive design systems that scale and flex to cross multiple channels, including digital and print media, packaging, signage, and environmental. My influence on branding has grown to meet market demand for better experiences, products, and services.

 

Hello! I'm Adam.

I'm a creative director and multidisciplinary designer based in Brooklyn, NY. I combine strategy and design to translate business goals into elevated and engaging brand experiences. I have worked across an array of activations both independently and within agency teams. My work informs all aspects of a brand, from product development and marketing to customer service and employee engagement. I build bold visual identities into intuitive design systems that scale and flex to cross multiple channels, including digital and print media, packaging, signage, and environments. My influence on branding has grown to meet market demand for better experiences, products, and services.

 

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VALUES

As a Designer
A crafter and maker, I live for the creative process. From ideation and conceptual development to execution and launch, I help to solve brand problems with a hands-on and strategic approach; building a foundation on clear values and a defined purpose and vision.
As a Collaborator
I create space for sharing ideas, making connections, and building alignment to drive decision-making. I work to simplify concepts, streamline communication, and build frameworks around tools and behaviors; creating cohesive brand systems designed to scale and flex across visual, physical, and digital experiences, promoting adoption and sustainability.
As a Leader
I value design as a tool for business innovation. I advocate for the role of design thinking and processes to help organizations improve brand experience. I work closely with business leadership, marketing experts, technologists, and UX to explore new ways to deliver meaningful value in enhancing products and services.
emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /
empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /
visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /
user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /
emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /emotional intelligence / design thinking / user experience / thought leadership / design systems / visual hierarchy / voice & tone / stakeholder interviews / brand guidelines /
empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /empathy / user testing / brand strategy / intuitive / transparency / engagement / sustainability / collaboration / experiential / research & insights / personas / copywriting /
visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /visual identity / conceptual / customer journey / brand awareness / scalability / inclusive / interaction design / social / product testing / UI toolkits / creativity /
user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /user interface / agile / information architecture / multi-platform / cross-channel / digital & physical / storytelling / frameworks / UX principles / compassion /

CLIENTS

I have worked across various industries and markets, from Fortune 500 companies and global brands to business startups and nonprofits. My work touches corporate, fintech, telecommunications, healthcare, consumer electronics, broadcast, entertainment, food and beverage, cosmetics, fashion, luxury, technology, and action sports.

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MORE INFO

I've been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around NYC. 

I hold a BFA degree in Communication Design from the University of Connecticut.

Outside of work, I enjoy exploring the city streets on my bicycle and taking photographs. I'm also an avid concert-goer and record collector and can be seen at the many venues, concert halls, and record shops in and around the city. I enjoy composing music at home and spending quality time with my siamese cat, Banjo.

I've been fortunate to work with global branding agencies, in-house design teams, boutique creative studios, and independently as a consultant in and around NYC. 

I hold a BFA degree in Communication Design from the University of Connecticut.

Outside of work, I enjoy exploring the city streets on my bicycle and taking photographs. I'm also an avid concert-goer and record collector and can be seen at the many venues, concert halls, and record shops in and around the city. I enjoy composing music at home and spending quality time with my siamese cat, Banjo.

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© Adam Augustyn 2023