NEW IDENTITY - REBRAND CONCEPT

A Modern & More Universal Mark

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LOGO STUDIES

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BCH_Master-06
BCH_logo_studies
BCH_embrace_mark_refinement

THE REFINED & FAVORED CONCEPT

Infinite Embrace

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BCH-02
BCH-04
BCH_hospital_bus_mock-1
BCH_new_identity_collateral-1
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CLIENT

AGENCY

YEAR

CLIENT


AGENCY

YEAR

Boston Children's Hospital

JDK Design

2012

Boston Children's Hospital

JDK Design

2012

MY ROLE

Senior Designer

Senior Designer

PROJECT

Concepting, Identity, Logo Design

TEAM

Jeremy Sadler, Byron Oneill, Kate Payne, David Covell