NEW IDENTITY - REBRAND CONCEPT
A Modern & More Universal Mark
LOGO STUDIES
THE REFINED & FAVORED CONCEPT
Infinite Embrace
CLIENT
AGENCY
YEAR
CLIENT
AGENCY
YEAR
Boston Children's Hospital
JDK Design
2012
Boston Children's Hospital
JDK Design
2012
MY ROLE
Senior Designer
Senior Designer
PROJECT
Concepting, Identity, Logo Design
TEAM
Jeremy Sadler, Byron Oneill, Kate Payne, David Covell
Selected Works
🔒 MerativeBrand Identity
🔒 IBM Cloud for Financial ServicesIllustration, Iconography, Campaign
🔒 McDonald's Digital Brand VisionDesign System
🔒 Canary WebsiteE-commerce Site
🔒 Yahoo! RebrandBrand Identity, Campaign
IBM 2019 Annual ReportPrint, Layout, Editorial
Modern FlowerBrand Identity, Packaging
Woolrich - Keystone Collection U.S.A.Branding, Identity
Not Here // Still There Album ReleaseMusic Composition, Photography, Packaging
MSG Empire Open - Air In The SquareIdentity, Naming, Branding
Burton Snowboards Clash ModelTypography, Illustration
Belkin Packaging SystemPackaging
Shaklee 180 ProgramIdentity, Branding & Packaging
VW Camper Van Isometric IllustrationsIllustration
Telefonica Retail Flagship - Madrid, SpainIllustration, Signage & Wayfinding
Burton Snowboards Whammy BarIllustration, Typography
LifeScan OneTouchPackaging
JVC VHS Isometric IllustrationIllustration
Boston's Childrens HospitalIdentity
Deep River SnacksPackaging, Identity
Bath & Body Smart WorksPackaging, Identity
Drip Type DesignTypography, Illustration
Bayer AspirinPackaging, Branding, OOH