CLIENT: Deep River Snacks

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Jeremy Sadler

CREATIVE DIRECTOR: David Covell

YEAR: 2011

JDK was chosen by Deep River to explore new packaging design concepts.
Here is one of my concept sketches.

Identity, Illustration, Package Design

CLIENT: Burton Snowboards

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Marin Horikawa

CREATIVE DIRECTOR: Michael Jager

YEAR: 2011

JDK has worked with Burton Snowboards for the last 20+ years developing the artwork for the full line for their snowboards and bindings. Below is my concept sketch for the 2013 Whammy Bar board graphic. My influences came from airbrush art and custom van culture of the 1970's.

Identity, Typography, Board Graphics

CLIENT: Bath & Body Works

AGENCY: WL2 Studios

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: Bill Hovard

PACKAGE FORMS: birsel +seck

YEAR: 2009

I worked with Bill Hovard to brand and design packaging for a fragrance-free unisex personal health care line for Bath & Body Works. Our goal was to balance utility with vibrance. Here are some of our concepts.

Identity, Packaging Design

CLIENT: Martini Skate + Snow

OWNER: Mike Tirpak

DESIGN: Adam Augustyn

YEAR: 2008

Skate Deck Design

CLIENT: Belkin

AGENCY: JDK Design

DESIGN: Adam Augustyn, Fairchild Fries

CREATIVE DIRECTOR: David Covell

PACKAGE FORM DESIGN: 
Sonic Design Solutions

YEAR: 2010

Belkin asked JDK to design a fresh packaging system to stand out from their competitors, but also make it smarter and more intuitive, as well as house information in 3 languages.

Package Design, Iconography, Info Graphics

CLIENT: Burton Snowboards

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Marin Horikawa

CREATIVE DIRECTOR: Michael Jager

YEARS: 2010 -'11

JDK has worked with Burton Snowboards for the last 20+ years developing the artwork for the full line for their snowboards and bindings. Below is an early sketch for the 2013 Clash board graphic. My concept is simple; clashing colors and typography to spell out the name and model of the snowboard.

Identity, Typography, Board Graphics

CLIENT: Miller Brewing Co.

AGENCY: Desgrippes Gobé 

DESIGN: Adam Augustyn,
Hannah Yampolsky,
Chi Chi Bello, Scott Massey

CREATIVE DIRECTOR: 
Hannah Yampolsky

EXECUTIVE CD: David Israel 

YEARS: 2006-'07

I had the pleasure of working on branding
and package design concepts for
Miller High Life.

Identity, Type Design, Package Design

CLIENT: Madison Square Garden

AGENCY: JDK Design

DESIGN: Adam Augustyn,
Fairchild Fries

CREATIVE DIRECTOR: 
David Covell

YEAR: 2011

JDK was chosen to name and brand the largest action sports and live music event on the east coast, in New York City for MSG with ASA Entertainment. The event was eventually cancelled, but MSG did hold a preliminary  promotional action sports demo in Times Square called Air in the Square, which we also named and branded. Below are some of my early sketches which evolved into the chosen identity.

Naming, Identity, Branding

CLIENT: Vermont Agriculture and
Culinary Tourism Council (VtACT)

AGENCY: JDK Design

DESIGN: Adam Augustyn,
Erik Van Hauer

CREATIVE DIRECTOR: Michael Jager

WEB DEVELOPER: Bluehouse Group

YEAR: 2011

JDK was approached by the Vermont Agriculture and Culinary Tourism Council to devlop a name, identity, and design the look & feel for a website project to support and strengthen Vermont’s food and farm communities.

Identity, Print Collateral, Website Design

CLIENT: Martini Skate + Snow

OWNER: Mike Tirpak

DESIGN: Adam Augustyn

YEAR: 2008

Identity, T-Shirt Design

CLIENT: American Express

AGENCY: Desgrippes Gobé 

DESIGN: Adam Augustyn, Iwona Waluk,
William Morrisey

CREATIVE DIRECTOR: David Israel 

YEARS: 2005-'06

DG paired up with AMEX to take a look at both their membership and blue card brands. I was on the team that explored the heritage of the membership card brand.

Identity, Look & Feel, Advertising,
Card Design

CLIENT: Burton Snowboards

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Marin Horikawa

CREATIVE DIRECTOR: Michael Jager

YEAR: 2011

Identity sketch

Identity, Typography, Board Graphics

CLIENT: Coca-Cola

AGENCY: 
Brand Integration Group (B.I.G.)
Ogilvy & Mather NYC 

DESIGN: Adam Augustyn, Peter Kaplan,
Charles Watlington, Christian Cervantes

CREATIVE DIRECTOR: Barry Deck 

YEAR: 2005

Coke developed several new beverage products in 2005, including the coffee / soda Coke BLAK (now defunct), and Coke Zero (no calories). Ogilvy had the task of branding these new products as well as revamping the entire brand system for all of Coca-Cola worldwide. Below are some of my contributions to the effort on Coke Zero. 

Identity, Visual Language, Illustration

CLIENT: Ari Edelson, Julia Levy

AGENCY: JDK Design

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: David Covell

YEAR: 2010

I helped JDK name and brand the first social recommendation engine for arts and entertainment.

Naming, Identity, Branding

CLIENT: Deep River Snacks

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Jeremy Sadler

CREATIVE DIRECTOR: David Covell

YEAR: 2011

JDK was chosen by Deep River to explore new packaging design concepts.
Here is one of my concept sketches.

Identity, Illustration, Package Design

CLIENT: Burton Snowboards

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Marin Horikawa

CREATIVE DIRECTOR: Michael Jager

YEAR: 2011

Identity concept sketch

Identity, Typography, Board Graphics

CLIENT: Martini Skate + Snow

OWNER: Mike Tirpak

DESIGN: Adam Augustyn

YEAR: 2008

Identity, Branding, T-Shirt Design

CLIENT: Belkin

AGENCY: JDK Design

DESIGN: Adam Augustyn, Fairchild Fries

CREATIVE DIRECTOR: David Covell

PACKAGE FORM DESIGN: 
Sonic Design Solutions

YEAR: 2010

Belkin asked JDK to design a fresh packaging system to stand out from their competitors, but also make it smarter and more intuitive, as well as house information in 3 languages.

Package Design, Digital Comps, Iconography, Info Graphics

CLIENT: Bayer

AGENCY: Brand Image 

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: John Farrar

YEAR: 2008

Know as Aspirin abroad and as Bayer domestically (trademark) Bayer asked Brand Image to explore possibilities in which both entities were unified under one brand system. Here is my exploration

Identity, Package Design, Iconography, Advertising

CLIENT: Tri-Dutch

AGENCY: Brand Image

DESIGN: Adam Augustyn,
Michael Myers, William Morrisey

CREATIVE DIRECTOR: William Morrisey

YEAR: 2007

Danku is an environmentally responsible, healthy Dutch fast food chain (UK & NYC). Brand Image named as well as developd the brand identity and retail store designs for this project. This is a custom full typeface I developed for the brand.
 
Identity, Typography

CLIENT: Miller Brewing Co.

AGENCY: Desgrippes Gobé 

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: 
Hannah Yampolsky

YEAR: 2008

I had the pleasure of working on branding
and package design concepts for Miller Lite.

Identity, Type Design, Package Design

CLIENT: Coca-Cola

AGENCY: 
Brand Integration Group (B.I.G.)
Ogilvy & Mather NYC 

DESIGN: Adam Augustyn, Peter Kaplan, 
Charles Watlington, Christian Cervantes

CREATIVE DIRECTOR: Barry Deck 

YEAR: 2005

Coke developed several new beverage products in 2005, including the coffee / soda Coke BLAK (now defunct), and Coke Zero (no calories). Ogilvy had the task of branding these new products as well as revamping the entire brand system for all of Coca-Cola worldwide. Below are some of my contributions to the effort on Coke BLAK. 

Identity, Visual Language, Illustration

CLIENT: AIGA (NYC Chapter)

AGENCY: Desgrippes Gobé 

DESIGN: Adam Augustyn, Allison Herny

INSTALLATION DESIGN: Maki Schmidt

YEAR: 2007

DG partnered with the AIGA, NYC Chapter to curate an exhibition of the office's collection of packaging from Japan.

Identity, Print Collateral,
Exhibition Design & Installation

CLIENT: Virgin Mobile

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Jeremy Sadler 

CREATIVE DIRECTOR: David Covell

YEAR: 2010

JDK developed a new brand for Virgin Mobile's pay-as-you-go mobile family, featuring round down minutes, exclusively available at WalMart.

Identity, Packaging Design,
Info Graphics, Print Collateral

CLIENT: Martini Skate + Snow

OWNER: Mike Tirpak

DESIGN: Adam Augustyn

YEAR: 2008

Skate Deck Design

CLIENT: Deep River Snacks

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Jeremy Sadler

CREATIVE DIRECTOR: David Covell

YEAR: 2011

JDK was chosen by Deep River to explore new packaging design concepts.
Here is one of my concept sketches.

Identity, Illustration, Package Design

CLIENT: Tri-Dutch

AGENCY: Brand Image

DESIGN: Adam Augustyn, 
Michael Myers, William Morrisey

CREATIVE DIRECTOR: William Morrisey

YEAR: 2007

Danku is an environmentally responsible, healthy Dutch fast food chain (UK & NYC). Brand Image named as well as developd the brand identity and retail store designs for this project. This is a custom branded food container concept I designed for Danku.
 
Identity, Typography, Branding

CLIENT: Madison Square Garden

AGENCY: JDK Design

DESIGN: Adam Augustyn,

CREATIVE DIRECTOR: 
David Covell

YEAR: 2011

JDK was chosen to name and brand the largest action sports and live music event on the east coast, in New York City for MSG with ASA Entertainment. Here are some of my early sketches for the event identity.

Typography, Logo Design

CLIENT: Steiner Associates

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn, Scott Massey,
Tiphane Guillemet, Hannah Yampolsky

DESIGN DIRECTORS: Lela Houston,
Hannah Yampolsky

CREATIVE DIRECTOR: David Israel

YEAR: 2006

Ideally Located between the major cities of Dallas and Fortworth, Glorypark is a real estate development in Arlington,TX; housing both the Rangers Baseball stadium and the new Cowboys Football Stadium. DG developed the name, brand identity, and website design for this project. Here is an investor brochure that I designed for Glorypark.

Identity, Print Collateral,
Brochure Design

CLIENT: Johnson & Johnson

AGENCY: Brand Image

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: Hannah Yampolsky 

YEAR: 2007

LifeScan's EMEA group approached
Brand Image about a brand and packaging refresh. Our goal overall was to brigthen up the experience of being diabetic as well as speak more clearly & casualy to the consumer.

Package Design, Advertising,
Print Collateral

CLIENT: Market for Drama

DESIGN: Adam Augustyn

YEAR: 2009

I was one of 13 designers chosen worldwide to participate in a branding competition for an online beauty care website. Though none of my identities were chosen, I did enjoy this quick branding excercise.

Identity Sketches, Branded Collateral

CLIENT: Miller Brewing Co.

AGENCY: Desgrippes Gobé 

DESIGN: Adam Augustyn,
Jordan Winick

CREATIVE DIRECTOR: 
Hannah Yampolsky 

YEAR: 2008

I had the pleasure of working on branding 
and package design concepts for Miller Lite.

Identity, Type Design, Package Design

CLIENT: Virgin Mobile

AGENCY: JDK Design

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Jeremy Sadler 

CREATIVE DIRECTOR: David Covell

YEAR: 2010

JDK developed a new brand for Virgin Mobile's pay-as-you-go mobile family.

Identity, Packaging Design,
Custom Typography, Print Collateral

CLIENT: RealD Inc.

AGENCY: Brand Image

DESIGN: Adam Augustyn, 
Ali Madad, Koen Malfait

DESIGN DIRECTOR: Hannah Yampolsky

YEAR: 2008

RealD is the leading producer of digital 3D technology in the cinema, home entertainment, and scientific research industries. Brand Image was tasked with rebranding the company's look and feel. These are 2 of my early concept designs. 

Identity, Website Design

CLIENT: Steiner Associates

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn, Scott Massey, 
Tiphane Guillemet, Hannah Yampolsky

DESIGN DIRECTORS: Lela Houston, 
Hannah Yampolsky

CREATIVE DIRECTOR: David Israel

YEAR: 2006

Ideally Located between the major cities of Dallas and Fortworth, Glorypark is a real estate development in Arlington,TX; housing both the Rangers Baseball stadium and the new Cowboys Football Stadium. DG developed the name, brand identity, and website design for this project. Here are some branded collateral and website sketches that I helped to design for Glorypark.

Identity, Print Collateral,
Website Design

CLIENT: The Stride Rite Corp.

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn

DESIGN DIRECTOR: William Morrisey

CREATIVE DIRECTOR: David Israel 

YEAR: 2007

My identity design was selected by the client to represent the Saucony shoe brand. It combines an evolution of the clients trademark 3 stones inside a river stream. This new "swoosh" confroms well with the agressive design of Saucony's new running shoes. Combined with a smart and friendly custom sans serif type design, the new mark speaks to the active and communal nature among runners.

Identity, Advertising, Visual Language

CLIENT: Telefónica

AGENCY: Brand Image 

DESIGN: Adam Augustyn, Michael Myers

DESIGN DIRECTOR: Hannah Yampolsky

ARCHITECTURAL DESIGN: 
Maki Schmidt 

YEAR: 2007

Brand Image designed a two story flagship environment for the world telecom giant, Telefónica, in Madrid, Spain. I helped develop some designs for the signage & way finding system in the store, as well as some wall tiles and murals throughout the space.

Signage & Way Finding Design,
Concept Renderings, Illustration

The Tote Bag

AUTHOR: Jitesh Patel

PUBLISHER: Laurence King Publishing

BAG DESIGN: Adam Augustyn

YEAR: 2008

This piece was created in support of Barack Obama's 2008 campaign for the U.S. presidency. The choice to design a reusable tote, rather than a t-shirt or bumper sticker, aligns with Obama's views on the environment and conservation.

Tote Bag Design

CLIENT: Warner Music Group

CREATIVE DIRECTOR: Richard Jennings

DESIGN: Adam Augustyn

YEAR: 2010

Type Design & Cover Illustration

CLIENT: Martini Skate + Snow

OWNER: Mike Tirpak

DESIGN: Adam Augustyn

YEAR: 2008

Skate Deck Design

CLIENT: Lauren Amos

DESIGN: Adam Augustyn

ARCHITECT: Raphael Berkowitz

CREATIVE DIRECTOR: Sam O'Donahue

FASHION PHOTOGRAPHY: Alex Martinez

YEARS: 2006 - '07

This was an unique collaboration of architects, designers, and photographers brought together by Lauren Amos to create this iconic fashion destination in Atlanta, GA. I was glad to play a part in it's early conception and rebirth.

Website & Look Book Design

CLIENT: MapQuest

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn

DESIGN DIRECTOR: John Farrar

YEAR: 2007

Identity, Icon Design

CLIENT: LG Electronics

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Hannah Yampolsky

YEAR: 2007

Package Design

CLIENT: AOL

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn, 
Brigitta Bungard

DESIGN DIRECTOR: John Farrar

YEAR: 2007

Branding, Visual Language, Advertising

CLIENT: Stride Right Inc.

AGENCY: Desgrippes Gobé

DESIGN: Adam Augustyn,
Scott Massey

DESIGN DIRECTOR: 
Hannah Yampolsky

YEAR: 2007

Identity, Branding, Visual Language

CLIENT: Pepsi Co.

AGENCY: Brand Image

DESIGN: Adam Augustyn

DESIGN DIRECTOR: Koen Malfait

YEAR: 2008

Identity, Icon Design

CLIENT: Tri-Dutch

AGENCY: Brand Image

DESIGN: Adam Augustyn, 
Michael Myers, William Morrisey

CREATIVE DIRECTOR: William Morrisey

YEAR: 2007

Danku is an environmentally responsible, healthy Dutch fast food chain (UK & NYC). Brand Image named as well as developd the brand identity and retail store designs for this project. These are a couple of my early identity sketches for Danku.
 
Identity, Typography

CLIENT: Higher Ground

AGENCY: JDK Design,
Iskra Print Collective

DESIGN: Adam Augustyn, 

YEAR: 2011 

Silk Screen, Poster Design, Wood Carving

CLIENT: The American Place Theatre

AGENCY: JDK Design

DESIGN: Adam Augustyn, 
David Covell

CREATIVE DIRECTOR: David Covell

YEAR: 2011

Identity, Icon Design

CLIENT: Samsung

AGENCY: Lippincott

DESIGN: Adam Augustyn

CREATIVE DIRECTOR: Connie Birdsall

YEAR: 2009

Here are various logo and icon sketches I created for Samsung's Planet First initiative, app store, and allshare proprietary wireless media sharing technology.
 
Identity, Typography, Branding

CLIENT: Warner Music Group

CREATIVE DIRECTOR: Richard Jennings

DESIGN: Adam Augustyn

YEAR: 2012

Identity & Illustration